About Us > Marketing

Group marketing direction is derived in marketing committees and jobber and service dealer councils formed of members from different warehouse distributors. These components discuss, review and evaluate marketing opportunities and programs before presenting them to the entire membership at biannual meetings.

Auto Value/Bumper to Bumper shareholders meet twice annually where decisions on marketing programs, vendor proposals and other new opportunities are rendered. Between group meetings, affairs concerning major product areas and marketing issues are developed on an ongoing basis by the Product and the Joint Marketing Committees.

To ensure that marketing campaigns are successful, long-term industry trends are examined. Projections of the demand for wholesale/professional installer business and retail/do-it-yourself businesses will continue to grow. To help Auto Value/Bumper to Bumper parts stores and certified service centers remain stable and prosperous, an annual promotional calendar is created for both market areas and they are supported with professionally designed promotional materials.

The aggressive marketing programs of Auto Value/Bumper to Bumper give independent organizations the opportunity and latitude to identify with local and national programs. The addition of parts stores and certified service center marketing programs gives many members new ideas, techniques and the benefit of substantial savings in developing programs that achieve every aspect of their market needs. In addition to these ongoing advantages, intangibles like the free exchange of ideas and information helps generate success stories for all members.